If AI visibility is the main thing you want to measure, Otterly.AI covers more: daily tracking, ChatGPT, Google AI Overviews, Perplexity and Copilot in every plan (from $29 a month for 15 prompts), sentiment and share of voice. SEOLOK measures three engines (ChatGPT, Gemini, Google AI Mode) weekly, on its Pro ($49) and Agency ($149) plans, next to Google rank tracking in the same subscription. Choose by what you need beside the AI numbers.
SEOLOK and Otterly.AI at a glance
| SEOLOK | Otterly.AI | |
|---|---|---|
| What it is | A Google rank tracker with Search Console and GA4 analytics, site audit, backlinks and reports; AI visibility tracking is one module of it | An AI search monitoring and optimisation platform: prompt research, AI search analytics, GEO audit and recommendations |
| Starting price | A free plan; paid plans from $19 a month. AI visibility tracking starts on Pro, $49 a month | Lite: $29 a month, or $25 a month billed annually (15% off) |
| AI engines covered | ChatGPT, Gemini and Google AI Mode: three engines, all included. Perplexity, Copilot, Claude and AI Overviews are not measured | ChatGPT, Google AI Overviews, Perplexity and MS Copilot in every plan; Google AI Mode, Gemini and Claude as paid add-ons (seven in all) |
| How often answers are collected | Once a week, on Monday, and by hand whenever you ask | Daily on every plan |
| Questions (prompts) | 15 per site on Pro, 20 per site on Agency; each goes to all three engines | 15 on Lite, 100 on Standard ($189), 400 on Premium ($489); 100 more for $99 a month from Standard |
| Countries and languages | The site's own country and language, Turkish and Türkiye included; country level only, no city | 70+ countries per its help centre (its pricing page says 50+); monitoring in any language. For Turkey its table marks every engine except Google AI Overviews |
| What is measured | Brand named, domain cited, other brands named, sites cited, which of your pages are cited; a rate with its 95% range. No average position, no sentiment | Brand coverage, share of voice, brand mentions, average rank, net sentiment, domain citations, ads and shopping cards |
| Reports | A section in the monthly PDF report under your own brand, from Pro | Brand reports, PDF and CSV export on every plan; Looker Studio connector, API and MCP from Standard |
| Free trial | 14 days of Pro, no card; plus a free plan for one site (without the AI module) | A free trial with no card: 7 days and 50 prompts per its help centre; a button on its feature pages says 14 days |
| Beyond AI visibility | Daily Google rank tracking, Search Console and GA4 analytics, site audit, backlinks, alerts | ChatGPT Ads tracking, Agent Analytics (AI crawlers on your site), a GEO audit; a Google rank tracker is not listed |
What the table says about Otterly.AI was read on its public pages on 12 October 2026; prices change, so check its pricing page before you decide (the links are under “Where the facts come from”). Prices exclude tax.
Which one to choose
Choose SEOLOK if
- You want Google rankings and AI visibility in one subscription: Pro ($49 a month) tracks 300 keywords daily on up to 10 sites and asks 15 questions per site to three AI engines every week.
- You care about ChatGPT, Gemini and Google AI Mode, and a weekly reading is enough for the decisions you make.
- You want numbers that say how sure they are: each rate comes with its likely range, nothing is shown below 6 measured answers, and a change is computed only on the question and engine pairs measured in both periods.
- You manage several small sites: every site on Pro or Agency gets its own question list, and the result goes into the monthly report under your own brand.
- You work in Turkish: the interface, the reports and support are in Turkish and English.
Choose Otterly.AI if
- AI visibility is the job itself, not a side panel: Otterly.AI collects answers daily where SEOLOK collects them weekly.
- You need Perplexity, Microsoft Copilot or Google AI Overviews: they are in every Otterly.AI plan and SEOLOK does not measure them. Claude is available there as an add-on.
- You track more than 20 questions for one brand: its plans go to 100, 400 and from 1,000 prompts, where SEOLOK stops at 20 per site.
- You want sentiment, share of voice or an average rank, which SEOLOK does not compute.
- You want the data elsewhere: an API, an MCP server and a Looker Studio connector are listed from Standard.
What Otterly.AI is
Otterly.AI calls itself an AI search monitoring and optimisation platform. You give it a set of search prompts, the questions a buyer might type into an AI assistant, and it runs them every day, stores each answer and scores what happened: which brands were named, in what order, in what tone, and which pages were cited. Its help centre says the answers are collected as if a real user were searching from within the country you set.
Its pricing page lists four plans. Lite costs $29 a month for 15 search prompts, Standard $189 for 100 and Premium $489 for 400; Enterprise starts from 1,000 prompts at a custom price. Billed annually the same plans are $25, $160 and $422 a month. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily and includes unlimited team members; Google AI Mode, Gemini and Claude are sold as add-ons.
Around the monitoring it lists a prompt research tool that suggests prompts from a topic or a URL, a GEO audit that checks 19 AI crawlers against your robots.txt, a content audit, ChatGPT Ads tracking and, from Standard, Agent Analytics for the AI crawlers visiting your site. It does not list a Google rank tracker: the two products meet only where AI answers are concerned.
How SEOLOK tracks AI visibility
In SEOLOK, AI visibility tracking is one module of a wider tool. Each site has a list of questions. Once a week, on Monday, every question is asked to ChatGPT, Gemini and Google AI Mode as a logged-out user in the site's country and language, and you can start a run by hand at any time. The answers are read by code, not by a second model, and five things are recorded: is your brand named, is your domain cited, which other brands are named, which sites are cited, and which of your pages are cited.
The module is careful about what a small sample can say. A rate is shown with its likely range (a 95% interval), no number is shown below 6 measured answers, and a change between two periods is computed only on the question and engine pairs measured in both. It reports no rank or average position and no sentiment.
- Where the questions come from: you write them, or pick from your tracked keywords, your Search Console queries or brand templates.
- A "What to do?" card: AI search crawlers blocked in robots.txt, a missing or weak page, sources that cite others and not you, a competitor that dominates the answers.
- Alerts on a real drop or rise and when a crawler is blocked, and a section in the monthly PDF report under your own brand.
- Plans: on Pro (15 questions per site) and Agency (20 per site); not on Free or Tracker.
Engines, frequency, countries and languages
On engines the two lists overlap only in part. ChatGPT is measured by both. Gemini and Google AI Mode are included in SEOLOK and cost extra at Otterly.AI: $9 a month each on Lite, $59 on Standard and $149 on Premium. Perplexity, Microsoft Copilot and Google AI Overviews are in every Otterly.AI plan and are not measured by SEOLOK at all. Claude is an Otterly.AI add-on ($29, $109 or $439 a month by plan), which its help centre says is tracked through the API with web search.
On frequency the difference is simple: Otterly.AI lists daily tracking on every plan, SEOLOK runs weekly. AI answers vary from one request to the next, so more readings give a steadier picture sooner; a weekly reading needs a few weeks before a trend is worth acting on.
On markets, Otterly.AI's help centre lists 70+ countries with a table of engines per country, and says monitoring works in any language because the prompt is sent exactly as you wrote it. In that table Turkey has every engine except Google AI Overviews. Its prompt research tool supports a fixed list of languages, and Turkish is on it. SEOLOK measures in the site's own country and language, Turkish and Türkiye included, at country level only. Whether Otterly.AI's interface or support is available in Turkish is not listed on the pages we read; SEOLOK's are in Turkish and English.
Where Otterly.AI is stronger
For AI visibility as a discipline of its own, Otterly.AI is the fuller product:
- Engines. Up to seven, with Perplexity, Copilot and AI Overviews in every plan; SEOLOK measures three.
- Frequency. Daily on every plan; SEOLOK is weekly.
- Volume. 100 prompts on Standard, 400 on Premium, from 1,000 on Enterprise; SEOLOK allows 15 or 20 questions per site.
- Metrics. Share of voice, average rank and sentiment scored as positive, neutral or negative; SEOLOK reports none of the three.
- Prompt research. Prompt suggestions from a topic or URL, grouped by intent, and a workflow that turns Search Console queries into prompts.
- Optimisation tooling. A GEO audit against 19 AI crawlers, a content audit and a queue of on-page and off-page recommendations (3 a week on Lite, unlimited from Standard).
- Integrations and team. API, MCP and Looker Studio from Standard, unlimited team members on every plan, and an agency partner programme with 150 or 500 prompts.
What it costs for the same job
Prices are for monthly billing, as each company lists them on the day we checked. Otterly.AI gives 15% off for annual billing ($25 a month for Lite); SEOLOK charges ten months for twelve. The two prices do not buy the same thing: an Otterly.AI plan is AI monitoring only, a SEOLOK plan is rank tracking, analytics, audit and reports with the AI module inside, so read each row for what it includes.
| What you track | SEOLOK and Otterly.AI |
|---|---|
| 15 questions for one brand | SEOLOK: Pro, $49 a month, three engines, weekly, with rank tracking for 300 keywords. Otterly.AI: Lite, $29 a month, four engines, daily. |
| The same 15 questions, with Gemini and Google AI Mode | SEOLOK: Pro, $49 a month, both included. Otterly.AI: Lite with two add-ons at $9 each, $47 a month, six engines, daily. |
| 15 questions on each of 10 client sites | SEOLOK: Pro, $49 a month (up to 10 sites, 15 questions per site). Otterly.AI: Lite has 1 workspace and 15 prompts in total; Standard, $189 a month, has 100 prompts and unlimited workspaces. |
| 100 questions for one brand | SEOLOK: not covered, 20 per site is the limit. Otterly.AI: Standard, $189 a month. |
| Google rankings only, no AI tracking | SEOLOK: Tracker, $19 a month, 100 keywords daily. Otterly.AI: not listed. |
For one brand and AI visibility alone, Otterly.AI Lite costs less than SEOLOK Pro ($29 against $49) and collects answers on more engines and more often. SEOLOK Pro costs less than Otterly.AI Standard ($49 against $189), but with 15 questions per site instead of 100 prompts and weekly instead of daily. Which one is the lower bill depends on whether you would pay for a rank tracker anyway.
How to decide in five minutes
- Write down the engines your customers use. If Perplexity, Copilot or AI Overviews are on the list, only Otterly.AI measures them; if ChatGPT, Gemini and Google AI Mode are enough, both do.
- Decide how often you would act on the numbers. A daily reading suits a team that works on AI visibility every week; a weekly reading suits an owner or agency that reviews it with the monthly report.
- Count your questions. Up to 20 per site fits SEOLOK; 100 or more for one brand needs Otterly.AI Standard ($189) or higher.
- List what else you pay for. If you need Google rank tracking, Search Console history and client reports as well, SEOLOK has them in the same plan; Otterly.AI lists none of them, so you would keep a second tool.
- Try both without paying: SEOLOK's free AI visibility checker asks one question live to the three engines without sign-up, and Pro is free for 14 days. Otterly.AI offers a free trial with no credit card.
SEOLOK vs Otterly.AI: frequently asked questions
Is SEOLOK an Otterly.AI alternative?
Only partly. If you want ChatGPT, Gemini and Google AI Mode measured weekly together with Google rank tracking, yes. If you need daily tracking, Perplexity, Copilot or AI Overviews, sentiment or hundreds of prompts, it is not: those are Otterly.AI's ground.
Which AI engines does Otterly.AI track?
Its pricing page lists ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot in every plan, with Google AI Mode, Gemini and Claude as paid add-ons. SEOLOK tracks ChatGPT, Gemini and Google AI Mode, all included in Pro and Agency.
How much does Otterly.AI cost?
Its pricing page lists Lite at $29 a month (15 prompts), Standard at $189 (100 prompts) and Premium at $489 (400 prompts), or $25, $160 and $422 a month billed annually. Enterprise, from 1,000 prompts, is priced on request. Add-on engines cost extra.
Does Otterly.AI track rankings on Google?
A Google keyword rank tracker is not listed on the pages we read; among Google's surfaces it tracks AI Overviews and, as an add-on, AI Mode. SEOLOK tracks Google positions daily on every paid plan, from $19 a month.
Does Otterly.AI work for Turkey and in Turkish?
Its help centre lists Turkey among 70+ countries, with every engine except Google AI Overviews, and says prompts are monitored in any language. A Turkish interface is not listed. SEOLOK measures in Turkish for Türkiye and has a Turkish interface and support.
How often does each tool collect AI answers?
Otterly.AI lists daily tracking on every plan. SEOLOK asks the questions once a week, on Monday, and lets you start an extra run by hand; it is weekly, not daily.
Does Otterly.AI have a free trial?
Yes. Its help centre describes a 7-day trial with 50 search prompts and no credit card; a button on its feature pages says 14 days, so check the sign-up page. SEOLOK has a 14-day Pro trial with no card and a free checker.
Where the facts come from
Everything said about Otterly.AI on this page was read on its own public pages on 12 October 2026. This page has no affiliate links, and we do not claim anything that those pages do not say. If something has changed or is wrong, write to info@seolok.com and we will correct the page. The facts about SEOLOK are on our pricing page.
- Otterly.AI: pricing
- Otterly.AI: AI Search Analytics
- Otterly.AI: AI Prompt Research
- Otterly.AI: AI Search Optimization
- Otterly.AI help centre: supported AI search engines
- Otterly.AI help centre: supported countries
- Otterly.AI help centre: monitoring languages
- Otterly.AI help centre: prompt research languages
- Otterly.AI help centre: how prompt monitoring works
- Otterly.AI help centre: free trial
More on AI visibility
- AI visibility trackingHow SEOLOK asks your questions to three AI engines and what it reports.
- Free AI visibility checkerOne question asked live to ChatGPT, Gemini and Google AI Mode, without sign-up.
- Measuring AI search visibilityWhat can be measured in AI answers, and what a small sample cannot tell you.
- What is generative engine optimization?The guide to GEO: how AI answers pick their sources.
- SEOLOK pricingThe plans, limits and the free trial in full.
How SEOLOK compares
- SEOLOK vs SE RankingA full SEO platform with a rank tracker, against a smaller tool built around your Search Console data.
- SEOLOK vs SemrushA broad marketing suite, against a tool that only follows your rankings and Search Console data.
- SEOLOK vs AhrefsA research platform with web-wide backlink data, against a tracker that updates daily and tells you what to fix.
- SEOLOK vs MangoolsA keyword-research toolset with a weekly rank tracker, against a daily tracker with a to-do list.
- SEOLOK vs AccuRankerA rank tracker built for agencies with thousands of keywords, against a smaller tracker with a to-do list.