SEO alerts that reach you before a small problem becomes a big one

SEOLOK checks whether your site is up every 5 minutes and alerts you by email and in the dashboard about expiring SSL certificates, sharp drops in tracked keywords, falling Google traffic and broken Search Console connections.

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Data source
Our own availability checks, SSL certificate data, rank tracking, and your Search Console and GA4 data
Update frequency
Availability every 5 minutes; other alerts as their data updates; weekly summary email
Example viewSample data; your account shows your own site's data.
  • example.com is down5 min ago
  • Clear drop on 3 tracked keywordsToday 08:00
  • Your first data is readyYesterday

The problem it solves

Most bad news in SEO arrives late. A server falls over at midnight and nobody notices until morning. An SSL certificate expires and browsers start showing visitors a warning page. An important keyword slides to page two and you find out from the end-of-month report. The visitors and trust lost in the meantime don't come back.

Logging in every day to stare at charts isn't a realistic routine for anyone. Alerts only reach you when there's something that needs your attention, and leave you alone the rest of the time.

How it works

SEOLOK watches for the situations below and sends an email plus a dashboard notification when one happens:

AlertWhen it fires
Site is downYour site fails to respond in the check that runs every 5 minutes
Site is back upYour site responds again after an outage
SSL expiringYour certificate's expiry date is approaching
Significant drop in a tracked keywordA keyword in rank tracking falls noticeably
Google traffic dropTraffic from Google Search declines noticeably
Search Console access lostThe Google connection can no longer read data
First data readyThe initial import has finished after you add a site

On top of that, a weekly summary email gives you the week at a glance, even when nothing urgent happened.

Alerts are triggered by rules, not by an AI model's guess that something might matter. The same situation always produces the same alert.

What the example shows

The notification list above is an example of the alert feed in your dashboard. Each alert says what happened, which site it concerns and when. Urgent events such as downtime or SSL are visually separated from informational notices like "first data ready". Site names and times in the example are illustrative.

Use cases

  • Reacting to downtime: Hear about hosting problems before your customers, or Google, do. Google's documentation explains that its crawlers slow down when a server keeps returning errors, which is one more reason to catch outages early.
  • Certificate renewals: If automatic renewal fails for some reason, you know before the certificate expires.
  • Update periods: During major Google updates, ranking alerts show straight away which keywords were affected. You can follow ongoing incidents on the Google Search Status Dashboard as well.
  • Data continuity: When the Search Console connection breaks you hear about it and can reconnect quickly, so no gaps appear in your Search Console archive.

Who it's for

  • Businesses whose website directly brings in sales or bookings
  • Agencies keeping an eye on many client sites at once
  • Site owners without a technical team who would otherwise learn about problems from others

Once an alert arrives, the SEO site audit and the monthly report help you trace the cause.

Limitations

  • Checks come from outside: Availability is checked by sending requests to your site from outside. If your site is unreachable only in one region or on one network, that may not always be caught.
  • Ranking alerts follow measurement frequency: On the Free plan rankings are measured weekly, so a drop alert can only come after the next measurement.
  • Traffic alerts carry a delay: Google's traffic data isn't real-time; Search Console, for example, runs about two days behind. Traffic drop alerts inherit that delay.
  • Symptoms, not causes: An alert tells you something changed. Finding out why means looking at the data.

Frequently asked questions

How quickly will I hear about downtime?

Availability is checked every 5 minutes. If your site stops responding you get an email and a dashboard notification, and a separate one when it comes back.

Where do alerts go?

To your account email address and the notifications in your SEOLOK dashboard. You also get a weekly email summarising the overall state of your sites.

Will I get an email for every small ranking change?

No. Ranking alerts are sent only for significant drops in the keywords you track. Ordinary day-to-day movement of a few positions is not meant to flood your inbox.

Why would the Search Console connection break?

It can break if SEOLOK's access is revoked in your Google account, if your password or security settings change, or if your permission on the property is removed. You'll be alerted, and new days can't be imported until you reconnect.

Does a traffic drop alert tell me the cause?

The alert detects the drop; it can't explain it on its own. Once alerted, look at Search Console, rankings and audit data together to work out whether the cause is technical, seasonal or ranking-related.

Sources

  1. Google Search Central: How HTTP status codes and network errors affect Google Search
  2. Google Search Central: Debugging drops in Google Search traffic
  3. Google Search Status Dashboard

Rank tracking

Why Google Rankings Drop: A Step-by-Step Checklist

An ordered checklist for a Google ranking drop: rule out reporting errors, technical issues, updates, competitors, seasonality and spam before you act.

SEOLOK Editorial Team · · 7 min read

Rank tracking

Why Do Google Rankings Keep Changing?

Why Google rankings fluctuate day to day: algorithm updates, competitors, shifting intent, location and device, and how to tell noise from a real drop.

SEOLOK Editorial Team · · 7 min read

Search Console

Why Is Search Console Data Limited to 16 Months?

Why Search Console only keeps 16 months of performance data, what you lose when days roll off, and how to archive history with the API, BigQuery or a tool.

SEOLOK Editorial Team · · 7 min read

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