The problem it solves
Most bad news in SEO arrives late. A server falls over at midnight and nobody notices until morning. An SSL certificate
expires and browsers start showing visitors a warning page. An important keyword slides to page two and you find out
from the end-of-month report. The visitors and trust lost in the meantime don't come back.
Logging in every day to stare at charts isn't a realistic routine for anyone. Alerts only reach you when there's
something that needs your attention, and leave you alone the rest of the time.
How it works
SEOLOK watches for the situations below and sends an email plus a dashboard notification when one happens:
| Alert | When it fires |
|---|
| Site is down | Your site fails to respond in the check that runs every 5 minutes |
| Site is back up | Your site responds again after an outage |
| SSL expiring | Your certificate's expiry date is approaching |
| Significant drop in a tracked keyword | A keyword in rank tracking falls noticeably |
| Google traffic drop | Traffic from Google Search declines noticeably |
| Search Console access lost | The Google connection can no longer read data |
| First data ready | The initial import has finished after you add a site |
On top of that, a weekly summary email gives you the week at a glance, even when nothing urgent happened.
Alerts are triggered by rules, not by an AI model's guess that something might matter. The same situation always
produces the same alert.
What the example shows
The notification list above is an example of the alert feed in your dashboard. Each alert says what happened, which site
it concerns and when. Urgent events such as downtime or SSL are visually separated from informational notices like
"first data ready". Site names and times in the example are illustrative.
Use cases
- Reacting to downtime: Hear about hosting problems before your customers, or Google, do. Google's documentation
explains that its crawlers slow down when a server keeps returning errors, which is one more reason to catch outages
early.
- Certificate renewals: If automatic renewal fails for some reason, you know before the certificate expires.
- Update periods: During major Google updates, ranking alerts show straight away which keywords were affected. You can
follow ongoing incidents on the Google Search Status Dashboard as well.
- Data continuity: When the Search Console connection breaks you hear about it and can reconnect quickly, so no gaps
appear in your Search Console archive.
Who it's for
- Businesses whose website directly brings in sales or bookings
- Agencies keeping an eye on many client sites at once
- Site owners without a technical team who would otherwise learn about problems from others
Once an alert arrives, the SEO site audit and the monthly report help you
trace the cause.
Limitations
- Checks come from outside: Availability is checked by sending requests to your site from outside. If your site is
unreachable only in one region or on one network, that may not always be caught.
- Ranking alerts follow measurement frequency: On the Free plan rankings are measured weekly, so a drop alert can
only come after the next measurement.
- Traffic alerts carry a delay: Google's traffic data isn't real-time; Search Console, for example, runs about two
days behind. Traffic drop alerts inherit that delay.
- Symptoms, not causes: An alert tells you something changed. Finding out why means looking at the data.