AI search
How to Measure Visibility in ChatGPT and Google AI Results
How to measure AI search visibility today: Google AI Overviews and AI Mode, ChatGPT search, OpenAI crawlers, robots.txt controls and llms.txt.
SEOLOK Editorial Team · · 8 min read
SEOLOK asks the questions your customers might ask to ChatGPT, Gemini and Google AI Mode every week. It checks whether your name appears in the answer, whether your site is cited as a source and who is recommended, and reports the result with its likely range instead of one confident number.
The way people look for information is shifting. Instead of typing a query into a search box, more people ask a chat assistant, or read the AI summary above the results and move on from there. For site owners the question is widening too: next to "what position am I in?" sits a new one, "am I mentioned in these answers?"
SEOLOK's AI visibility module measures that question every week and shows the result honestly. On the Pro and Agency plans it opens as the AI visibility section of every site's page.
AI answers change from one ask to the next, so SEOLOK never inflates a single measurement:
The details are on the methodology page and in the dashboard under "How do we measure?".
According to Google's AI features documentation there are no additional requirements or special optimisations for appearing in AI Overviews and AI Mode; the foundational SEO practices of classic search apply here too. The most solid preparation is therefore a site that can be crawled, indexed and is genuinely useful. Google rank tracking, Search Console analytics and the SEO site audit work together for that.
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AI bot and llms.txt checker
Enter your domain to see what your robots.txt allows AI crawlers to do and whether your site has a valid llms.txt file. You can also generate a sample llms.txt to start from.
The questions are asked to ChatGPT, Gemini and Google AI Mode every week. You write them yourself or pick from suggestions SEOLOK draws from your keywords, your Search Console searches and your brand name. Plain code then reads each answer: is your name there, is your site cited, who else is named. No language model produces any number.
An AI can give a different answer to the same question every time, so one measurement is an estimate. The rate is shown with its likely range, no number is shown below 6 measured answers, and a change is only called a change when it is too large to be explained by chance.
Pro measures 15 questions per site and the Agency plans 20; every question is asked to three AIs. The Free and Tracker plans do not include the module. To try one question for free, use the AI visibility checker.
The measurement looks at the answers the AIs give; it does not read your robots.txt. But every round checks whether the bots that look at pages while an answer is prepared (ChatGPT's search bot, Perplexity, Claude) can get into your site, and tells you in the dashboard and in an alert if they are blocked.
According to Google's documentation, there are no additional requirements or special optimisations for AI Overviews or AI Mode; foundational SEO best practices apply. A page must be indexed and eligible to be shown in Google Search with a snippet.
Rank tracking records whether an AI overview section appeared on the results page. That describes the layout of the results for that search; it doesn't measure whether your site is cited inside the overview. Being mentioned is measured by the module described on this page.
AI search
How to measure AI search visibility today: Google AI Overviews and AI Mode, ChatGPT search, OpenAI crawlers, robots.txt controls and llms.txt.
SEOLOK Editorial Team · · 8 min read
Rank tracking
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SEOLOK Editorial Team · · 9 min read
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How Search Console average position is calculated, why it rarely matches your real ranking, and how to read it with filters and impressions.
SEOLOK Editorial Team · · 6 min read
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