AI search
How to Measure Visibility in ChatGPT and Google AI Results
How to measure AI search visibility today: Google AI Overviews and AI Mode, ChatGPT search, OpenAI crawlers, robots.txt controls and llms.txt.
SEOLOK Editorial Team · · 8 min read
Type the question a customer might ask, add your site, and we ask it live to ChatGPT, Gemini and Google AI Mode. You see whether your name comes up, whether your site is cited and who the answers recommend instead.
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Customers increasingly ask an assistant instead of typing a search: "who is the best painter in my town?", "which tool tracks my Google rank?". The answer names a few businesses and links a few sources. If your business is not among them, that customer never sees you, and no ranking report tells you.
This check asks one such question for you, live, to three engines:
For each engine you see whether your brand is named, whether your site is cited as a source, where you stand among the brands named, which other brands are recommended and which sites feed the answer.
The position among the named brands is only the order they appear in that one answer. It changes from answer to answer, so it is shown for information and never counted in a score.
AI engines do not give the same answer twice. A single check can be lucky or unlucky. To know how visible you really are you need the same questions asked every week, many questions instead of one, and a rate with a margin of error. That is what SEOLOK's AI visibility tracking does: your questions go to the three engines weekly, and the result is a percentage with a likely range, who else is named, which sources feed the answers and what to do next. Small changes are not called changes; only differences larger than chance are.
With SEOLOK
Are you mentioned in AI answers? Measure it every week
SEOLOK asks the questions your customers might ask to ChatGPT, Gemini and Google AI Mode every week. It checks whether your name appears in the answer, whether your site is cited as a source and who is recommended, and reports the result with its likely range instead of one confident number.
Your question is asked to ChatGPT, Gemini and Google AI Mode in the country and language you choose, the way a visitor who is not signed in would ask it. We then read each answer: is your brand written in it, is your domain among the sources it shows, which other brands does it name and which sites does it cite. Nothing is estimated; you see the answer's own start with your name marked.
AI answers change from one ask to the next. In a study of ChatGPT, Claude and Google's AI, the same list of brands came back in fewer than 1 in 100 repeats of the same question. One check is a snapshot, not a verdict. That is why the weekly tracking asks your questions every week and reports a rate with a margin instead of a single yes or no.
Either your brand name is written in the answer, or your site's address is among the sources the engine shows next to it. A name without a source helps people remember you; a source without a name can bring visits. The result shows both separately.
Some questions, countries or languages get no AI answer from an engine, for example when Google's AI Mode is not offered for that language. That is shown as 'no answer' and is not counted against you.
The result of the check (your site, the question, in how many engines you appeared) and a one-way hash of your IP address are stored to limit abuse and improve the tool. The same question for another site is served from a 24-hour cache.
Make sure the AI search crawlers can read your site (the free AI bot checker shows your robots.txt rules), give each page a direct answer to the question near the top, and look at which sites the answers cite: being listed on the places they trust is often the way in. The weekly tracking turns this into a to-do list for your own questions.
AI search
How to measure AI search visibility today: Google AI Overviews and AI Mode, ChatGPT search, OpenAI crawlers, robots.txt controls and llms.txt.
SEOLOK Editorial Team · · 8 min read
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