Finds queries where several of your pages earn impressions, compares them side by side using your Search Console data and suggests a next step for each possible overlap.
Upload the file from Search Console → Performance → Export → CSV (Queries or Pages table). It is processed in your browser and never sent to our server.
Want a free SEO report for your site?
Our team reviews your rankings, technical health and opportunities and prepares a report for you.
Keyword cannibalization describes several pages on the same site competing for the same search. Google shows one of them on some days and another on others, and each ends up weaker than it could be alone. The tool:
If you're signed in: Choose a site you've connected to Search Console. The tool reads data broken down by both query and page.
If you're not signed in: Upload a CSV with query and page on the same row, plus clicks, impressions, CTR and position columns. The standard export from the Search Console interface splits queries and pages into separate tables, so it isn't enough for this analysis.
Use a date range of at least a few months. Over short periods, a page appearing on a single day can look like an overlap.
Look at how impressions are shared. If one page takes most impressions and the other shows up occasionally, there's usually nothing serious going on. If two pages split impressions fairly evenly and their positions keep swapping, it deserves a closer look.
Check the intent yourself. Search the query on Google and see what kinds of content rank. For "running shoes", a category page and a "how to choose" guide can serve different intents. In that case the fix isn't merging but helping each page focus more clearly on its own purpose.
Treat the suggestions as a starting point:
To see which pages are strong and which are zombies through the signal score, and to track merge/301 actions in a to-do list, see Search Console analytics. For finding weak and thin pages across the whole site, the SEO site audit helps too.
With SEOLOK
Search Console analytics that keeps your history after Google lets it go
Connect your Google account with read-only access. SEOLOK imports the last 16 months of daily Search Console data, adds new days every night and surfaces the queries worth working on.
No. For broad or ambiguous searches it's normal, and sometimes helpful, for two pages serving different intents to appear. The problem is when two pages serve the same intent and neither holds a stable position. That's why the tool labels results as possible cannibalization.
You need a file with query and page on the same row. Search Console's standard interface export puts queries and pages in separate files, so it won't work here; use an export that combines both columns, for example one taken through the Search Console API or Looker Studio. If you're signed in, your connected site's data is used directly.
If the pages are genuine duplicates or near-duplicates, a canonical is one way to tell Google which URL you prefer. Google treats it as a signal rather than a directive. For pages serving different intents, differentiating the content is usually the better route.
Choose the stronger page, move any valuable content from the weaker one into it, and set up a permanent (301) redirect from the weaker URL to the stronger one. Then update internal links to point to the new address.
Technical SEO
What keyword cannibalization is, when it hurts, how to find it in Search Console data, and when to merge, redirect, canonicalize or differentiate.
SEOLOK Editorial Team · · 8 min read
Technical SEO
What thin content and zombie pages are, how to find them, and how to decide with data whether to update, merge and redirect, noindex or remove each page.
SEOLOK Editorial Team · · 7 min read
Search Console
How Search Console average position is calculated, why it rarely matches your real ranking, and how to read it with filters and impressions.
SEOLOK Editorial Team · · 6 min read