An SEO reporting tool that has the monthly report ready before you ask

On the 1st of every month SEOLOK assembles your SEO report automatically. Search Console, rankings, Google Analytics, site health and backlinks in one document, with findings calculated from the data rather than written by an AI.

Start freeSee plans

A free SEO report for your site

Leave your details; our team will prepare a report on your rankings, technical health and opportunities and get in touch.

Data source
Your connected Search Console and GA4 accounts, plus rank tracking, site audit, CrUX and backlink data
Update frequency
Automatically on the 1st of each month; on demand at any time
Example viewSample data; your account shows your own site's data.

Monthly SEO Report · August

  • ▲ Clicks up 23.8% vs last month
  • ▲ 4 searches entered the top 10
  • ▼ “implant prices” fell from 9 to 12
  • ● Biggest opportunity: “teeth whitening” (+1,490 clicks in the top 3)

The problem it solves

For many teams the monthly SEO report is the least favourite job of the month. Screenshots from Search Console, a pasted ranking table, a few numbers from Analytics and a closing line like "things are generally trending up". It eats hours and still doesn't tell the reader what to do next.

Consistency is the other issue. When a different person builds the report each month, with a different date range and a different template, month-to-month comparison stops meaning much. SEOLOK produces the report in the same structure, with the same calculations, every time.

How it works

On the 1st of each month a PDF report is generated for every connected site. It contains:

  1. This month in brief: the month's notable changes in a few plain sentences, derived from the data by rules rather than written by an AI.
  2. Search Console summary and chart: clicks, impressions, CTR and average position over time.
  3. Opportunities: searches where you rank between 4 and 20 with high impressions, and the extra clicks you could expect by reaching the top 3.
  4. Three-month keyword comparison: how your leading queries moved across the last three months.
  5. Tracked keywords: date-by-date positions for the keywords in rank tracking.
  6. Keyword movement: queries that rose and fell.
  7. Google Analytics: sessions, users, engagement and conversions.
  8. Health score and Core Web Vitals: the overall picture from the site audit.
  9. Backlinks: referring domains and link changes from backlink monitoring.

You can generate the same report on demand at any point in the month. When you need the raw numbers rather than a PDF, export CSV or JSON.

What the example shows

The preview above shows the first pages of a report in miniature. "This month in brief" sits at the top, followed by the Search Console chart and the opportunities table. For each search in that table you see the current position, impressions and the additional clicks you might expect in the top 3. The site and figures in the example are illustrative.

Expected extra clicks are an estimate. The layout of the results page, competitors' titles and extra SERP features can all change the real outcome, so read the number as a way to prioritise, not as a promise.

Reading the report well

Look at directions rather than single numbers. If clicks fall while impressions hold steady, the issue is probably how your listing looks in the results; if impressions fall too, demand or rankings have likely shifted. The tracked keyword history helps you tell those two apart. Turning the opportunities table into next month's to-do list, then checking the same rows in the following report, is what turns a monthly PDF from an archive document into a working tool.

Use cases

  • Agency client reports: Send the same format every month with your own logo, colour and footer via white-label.
  • Management summaries: For non-technical readers, "This month in brief" is a readable summary on its own.
  • Your own planning: The opportunities list is a practical starting point for deciding which pages to work on next.
  • Data archive: CSV and JSON exports let you keep monthly figures in your own systems.

Who it's for

  • Agencies and freelance consultants who report to several clients every month
  • In-house marketing teams accountable to management for SEO
  • Business owners with no time to build reports who still want to know where their site is heading

White-label availability and plan details are on the pricing page. The search data behind the report is explained on the Search Console analytics page.

Limitations

  • Only as complete as your sources: Without GA4 connected, the Analytics section stays empty.
  • Search Console delay: Google data runs about two days behind, so the last days of the month may not be complete when the report is generated.
  • Estimates are estimates: Extra-click figures in the opportunities table come from a simple calculation, not a guaranteed result.
  • Interpretation is yours: The report shows what changed; it cannot always explain why. A drop may come from seasonality, a competitor or a Google update.
  • White-label on paid plans: On Free you can't add your own logo or colours.

Frequently asked questions

Can I send the report to clients under my own brand?

Yes. Paid plans include white-label reports: add your own logo, colour and footer text. This option isn't available on the Free plan.

Is the 'This month in brief' section written by AI?

No. Those sentences are generated from the data by fixed rules; the change in clicks versus last month, for example, is read straight from the numbers. That keeps the report consistent and reproducible from month to month.

Can I get a report in the middle of the month?

Yes. The automatic report is created on the 1st, but you can generate one from the dashboard whenever you like.

Can I get the raw data into my own spreadsheet?

Yes. Besides PDF you can export the data as CSV or JSON and use it in your own spreadsheets or dashboards.

Does the report work without Search Console connected?

The report is built from whatever sources are connected. Without Search Console or GA4 those sections stay empty, so we recommend connecting both Google sources for the most complete report.

Sources

  1. Google Search Central Blog: A deep dive into Search Console performance data filtering and limits

SEO reporting

Which Metrics Belong in a Professional SEO Report?

SEO report metrics that matter: clicks, impressions, CTR, average position, tracked rankings, conversions, site health, backlinks and how to read them.

SEOLOK Editorial Team · · 9 min read

Rank tracking

Why Do Google Rankings Keep Changing?

Why Google rankings fluctuate day to day: algorithm updates, competitors, shifting intent, location and device, and how to tell noise from a real drop.

SEOLOK Editorial Team · · 7 min read

Search Console

Why Is Search Console Data Limited to 16 Months?

Why Search Console only keeps 16 months of performance data, what you lose when days roll off, and how to archive history with the API, BigQuery or a tool.

SEOLOK Editorial Team · · 7 min read

Start measuring your site today

Connect with your Google account in 2 minutes; no credit card.

Start free