Backlink monitoring: who links to you, and who quietly stopped

SEOLOK checks the links pointing to your site every week. See referring domains, total backlinks, domain rank and the links you've lost, with changes carried into your monthly report.

Start freeSee plans

A free SEO report for your site

Leave your details; our team will prepare a report on your rankings, technical health and opportunities and get in touch.

Data source
Our external backlink data infrastructure, which crawls links across the web
Update frequency
Weekly
Example viewSample data; your account shows your own site's data.
MetricValueChange
Referring domains120▲ 10
Backlinks900▲ 50
Lost in 30 days12—

The problem it solves

Links from other websites are a visible part of your site's reputation on the web, and Google's documentation says plainly that it uses links to discover pages. The trouble is that those links are outside your control. A news site prunes its archive, a partner rebuilds their website, a blog shuts down, and a link you earned years ago vanishes without a word.

Spot a lost link quickly and a friendly email often gets it back. Notice it months later and it becomes hard to work out which page removed it, when, and why. Backlink monitoring closes that blind spot.

How it works

When you add a site, its backlink profile is pulled from our external backlink data infrastructure. From then on it is checked every week and we record:

  • Referring domains: the number of distinct domains linking to you. A hundred links from one site count as one domain.
  • Backlinks: the total number of links pointing to your site.
  • Domain rank: the comparison indicator our data infrastructure uses to summarise a link profile.
  • Lost links: links that were present in the previous check and can no longer be found.

Because weekly readings are kept, you can see the trend: are referring domains growing steadily or eroding over the last few months? The summary also feeds the backlink section of your monthly PDF report.

Links that look suspicious can appear as "disavow candidate" in the site audit action list. It's only a flag; preparing a disavow file and submitting it to Google is your call.

Focus on the trend across several weeks rather than any single reading. Small weekly swings in referring domains are normal, because an external crawler may find a page one week and miss it the next. The real signal is a rise or fall that holds over several measurements.

What the example shows

The card above is a simplified backlink view. Totals for referring domains and backlinks and the domain rank sit at the top, with the list of linking domains underneath. Lost links are marked separately so you can see at a glance which sources to follow up with. Domains and figures in the example are illustrative.

Use cases

  • Recovering lost links: See the source of a lost link and ask the site owner to update it. Often the real cause is a URL that changed on your side, in which case a correct 301 redirect fixes it too.
  • Explaining a ranking drop: When a keyword falls noticeably, check whether an important link disappeared around the same time. Paired with rank tracking, the picture gets much clearer.
  • Tracking PR work: After a campaign or a press release, watch week by week whether new referring domains arrive.
  • Evidence for clients: Agencies can show the outcome of link-building work in concrete numbers every month.

Who it's for

  • Teams earning links through content marketing and digital PR
  • Site owners who've migrated or changed URLs and want to know what happened to old links
  • Agencies and freelance consultants who report on link profiles

Row limits per plan are listed on the pricing page.

Limitations

  • No index is complete: External data sources can't crawl the entire web. Some links Google knows about may be missing, and Google may ignore some links that are listed.
  • Weekly cycle: A link removed mid-week appears in the next check.
  • Domain rank isn't a Google metric: It's for comparison and says nothing about how Google evaluates your site.
  • Row limits: Free stores 100 rows and shows the first 10 in the dashboard; paid plans keep longer lists for larger profiles.
  • Judging quality is up to you: Numbers alone can't tell a valuable link from a harmful one. Google's spam policies describe what counts as link spam.

Frequently asked questions

How many rows can I see in the backlink list?

It depends on your plan: 100 rows on Free, 1,000 on Growth and 3,000 on Boost. On Free, the first 10 rows are shown in the dashboard.

How is this different from the Links report in Search Console?

Search Console shows a sample of the links Google knows about and doesn't track when they disappear. SEOLOK stores weekly measurements, so change over time, lost links in particular, becomes visible. Looking at both sources together works best.

Is domain rank a Google metric?

No. Domain rank is an indicator calculated by our backlink data infrastructure to summarise a domain's link profile. Google does not use it. It's useful for comparison but shouldn't be treated as a measure of quality on its own.

Should I disavow links that look bad?

Most sites don't need to. According to Google's help documentation, the disavow tool is meant for specific cases such as the risk of a manual action. SEOLOK may flag some links as disavow candidates, but the decision and the file are always yours.

How quickly will I notice a lost link?

Backlink data refreshes weekly. A removed link shows up among lost links in the first weekly check after it disappears, although the external crawler may occasionally take a little longer to revisit the page.

Sources

  1. Google Search Central: Spam policies for Google web search
  2. Google Search Central: Make your links crawlable

Rank tracking

Why Google Rankings Drop: A Step-by-Step Checklist

An ordered checklist for a Google ranking drop: rule out reporting errors, technical issues, updates, competitors, seasonality and spam before you act.

SEOLOK Editorial Team · · 7 min read

SEO reporting

Which Metrics Belong in a Professional SEO Report?

SEO report metrics that matter: clicks, impressions, CTR, average position, tracked rankings, conversions, site health, backlinks and how to read them.

SEOLOK Editorial Team · · 9 min read

Rank tracking

Why Do Google Rankings Keep Changing?

Why Google rankings fluctuate day to day: algorithm updates, competitors, shifting intent, location and device, and how to tell noise from a real drop.

SEOLOK Editorial Team · · 7 min read

Start measuring your site today

Connect with your Google account in 2 minutes; no credit card.

Start free