The problem it solves
Links from other websites are a visible part of your site's reputation on the web, and Google's documentation says
plainly that it uses links to discover pages. The trouble is that those links are outside your control. A news site
prunes its archive, a partner rebuilds their website, a blog shuts down, and a link you earned years ago vanishes
without a word.
Spot a lost link quickly and a friendly email often gets it back. Notice it months later and it becomes hard to work out
which page removed it, when, and why. Backlink monitoring closes that blind spot.
How it works
When you add a site, its backlink profile is pulled from our external backlink data infrastructure. From then on it is
checked every week and we record:
- Referring domains: the number of distinct domains linking to you. A hundred links from one site count as one domain.
- Backlinks: the total number of links pointing to your site.
- Domain rank: the comparison indicator our data infrastructure uses to summarise a link profile.
- Lost links: links that were present in the previous check and can no longer be found.
Because weekly readings are kept, you can see the trend: are referring domains growing steadily or eroding over the last
few months? The summary also feeds the backlink section of your monthly PDF report.
Links that look suspicious can appear as "disavow candidate" in the site audit action list. It's
only a flag; preparing a disavow file and submitting it to Google is your call.
Focus on the trend across several weeks rather than any single reading. Small weekly swings in referring domains are
normal, because an external crawler may find a page one week and miss it the next. The real signal is a rise or fall
that holds over several measurements.
What the example shows
The card above is a simplified backlink view. Totals for referring domains and backlinks and the domain rank sit at the
top, with the list of linking domains underneath. Lost links are marked separately so you can see at a glance which
sources to follow up with. Domains and figures in the example are illustrative.
Use cases
- Recovering lost links: See the source of a lost link and ask the site owner to update it. Often the real cause is a
URL that changed on your side, in which case a correct 301 redirect fixes it too.
- Explaining a ranking drop: When a keyword falls noticeably, check whether an important link disappeared around the
same time. Paired with rank tracking, the picture gets much clearer.
- Tracking PR work: After a campaign or a press release, watch week by week whether new referring domains arrive.
- Evidence for clients: Agencies can show the outcome of link-building work in concrete numbers every month.
Who it's for
- Teams earning links through content marketing and digital PR
- Site owners who've migrated or changed URLs and want to know what happened to old links
- Agencies and freelance consultants who report on link profiles
Row limits per plan are listed on the pricing page.
Limitations
- No index is complete: External data sources can't crawl the entire web. Some links Google knows about may be
missing, and Google may ignore some links that are listed.
- Weekly cycle: A link removed mid-week appears in the next check.
- Domain rank isn't a Google metric: It's for comparison and says nothing about how Google evaluates your site.
- Row limits: Free stores 100 rows and shows the first 10 in the dashboard; paid plans keep longer lists for larger
profiles.
- Judging quality is up to you: Numbers alone can't tell a valuable link from a harmful one. Google's
spam policies describe what counts as link spam.