AI search

AI search answers a question with a ready-made reply instead of a list of links: Google's AI Overviews, ChatGPT's web search, Perplexity and others. Sites cited as sources inside the answer get visitors, and sites that are not cited stay invisible in this new space. Classic rankings still matter, but there is now a second question as well: does my brand appear in the answers to the questions people ask?

This category is for small business owners, content writers and agencies. In the guides you will find answers to questions like these: What can and cannot be measured about AI visibility? What does it mean to allow or block bots such as GPTBot, ClaudeBot and Google-Extended in robots.txt? Is an llms.txt file really needed? Google's documents say that basic SEO practices also apply to its AI features; what does that mean in practice? No guide says "take this step and you will appear in the answers", because nobody controls those results; all we can do is measure and build the right foundation.

To start with SEOLOK, first try the free AI bot and llms.txt checker: enter your domain and see what your robots.txt tells AI bots and whether you have a valid llms.txt. Then track your keywords in SEOLOK; rank tracking also records whether extras such as an AI summary show up on the results page. Reading that next to the change in your Search Console clicks and impressions is a solid way to understand what AI summaries do to you.