Local SEO

Local SEO is about your site showing up for people searching in a specific city or region. Three people searching the same keyword in Istanbul, Ankara and Gaziantep often see three different result lists, and for searches like "near me" or ones that name a city the gap is even wider. That is why a single nationwide rank can mislead a business with branches or a service area. What matters is the rank where your customer actually is.

This category is for businesses with several branches, tradespeople and freelancers who serve particular cities, and the agencies that report for them. The guides answer questions like these: How do you track rankings province by province? Why do cities differ, and which one should you look at? What ways are there to check at district level? Why do mobile and desktop give different results? The guides also state the limits of measurement plainly; for example, a province-level measurement does not show the difference between districts or neighbourhoods.

To start with SEOLOK, open the free Google rank checker: type your keyword, pick one of Türkiye's 81 provinces and mobile or desktop, and see where your site appears in the first 50 results at that location. Check the same keyword in different provinces and measure the difference yourself. For regular tracking you add keywords in the panel and choose the province and device; rank is measured daily on the daily plans and weekly on the free plan. Search Console gives a country and device breakdown but no province breakdown, so provinces need rank measurement.