Search Console

Google Search Console is Google's free source of information about your site: it shows which searches you appear for, how many clicks you get, your average position and whether your pages are indexed. Because the data comes from Google itself, it is one of the most reliable starting points in SEO. But its interface can look confusing at first, and some numbers, average position for example, do not mean what you would assume.

This category is for owners who have just connected their site, people who open Search Console and do not know what to do next, and agencies that explain this data to clients. The guides answer questions like these: How is average position calculated and why does it differ from the real rank? Why does the data only go back 16 months and how are older months kept? How do you find queries with many impressions and few clicks? When two pages compete for one query, how do you see that in the data? The guides spell out what each number says and does not say under Google's own definition.

To start with SEOLOK, connect your site with your Google account: 16 months of history is imported on the first sync and new days are added every day, so the months Google drops stay with you. If you want to try without an account, you can upload a CSV exported from Search Console to the free keyword opportunity finder. The free keyword cannibalization checker finds pages competing for the same query from the same file. Your data stays yours; SEOLOK asks Google for read-only access.