SEO reporting

An SEO report summarises the work done and your site's standing on Google in a form its reader can follow. A good report is not a pile of numbers: it answers what changed, why it may have changed and what comes next. Whether the report is for a client, a boss or yourself, the same two principles hold: a short meaning next to every number, and a next step at the end of every section.

This category is for business owners who keep their own site's report, and for agencies and freelancers who bring clients a monthly report. The guides answer questions like these: Which metrics belong in an SEO report and how is each read? How do clicks, impressions, CTR and average position fit together? How do the rank of tracked keywords, site health and backlinks appear in a report? How do you write the report for a month with a drop, and what should stay out of the report? The guides offer no ready-made template; they give a framework for what to report and why.

To start with SEOLOK, connect your site's Search Console; the monthly PDF report is built from that data in Turkish or English, arrives by e-mail and is archived in the panel. You can also generate a report on demand. On Pro and Agency plans the report carries your own logo and colours, and you can add your client as the recipient to set up a monthly automatic send. The free plan can download a PDF report too. If you are unsure which metrics to look at, start with the guides.